Capability Statement Kit

The Professional Writer's capability statement kit

Create a Quality Capability Statement That Wins More Clients


If you’re a trade-based business, you’ve probably heard how
important capability statements are. You’ve probably even been asked for a capability statement at some stage. You know you need one, right? But it’s been on the “too hard” list…. Until now!

So, what is a capability statement? It’s a cross between a company profile and a resume for your business. Want a quick and easy way to put your document together? Read on…

If you’re a tradesperson or a tradie’s wife, you need the Capability Statement Kit

Does this sound familiar? “We’re tendering and bidding for the bigger jobs, but we’re not landing them. Before the Tier 1 or Tier 2 builders will even talk to us, they want to see our capability statement. It’s been on our TO DO list for ages, but we still don’t have one! We’ve lost jobs as a result. We really need to have a document ready to send out – one which makes a positive first impression, so we can win those big jobs and grow our business. But we don’t even know where to start!”

Thankfully there’s now a quick and easy way to write a SINGLE PAGE CAPABILITY STATEMENT …

You’re good on the tools and have a great reputation, but in today’s world, that’s not enough. You used to be able to just turn up, do the job and have your work speak for itself. The new way of trades is a paperwork jungle and you really don’t want to spend too much time on that stuff when the guts of your business is having hands on the tools.

When it comes to capability statements, what if there was a way to DIY like a pro?

There is

And the truth is you CAN create a capability statement yourself … and with this complete kit, you’ll get all the tools to take the guesswork out of getting it right.

Stop searching the internet for a freebie capability statement template without instructions, or samples that aren’t quite right or don’t include all the elements you need. 

The Capability Statement Kit gives you a simple, tried and tested capability statement template with easy, step-by-step instructions and capability statement examples. You’ll have everything you need to compile your single page capability statement with confidence and ease.

The result? You’ll win more clients and grow your business by making a great first impression with a quality capability statement.

“When my husband was asked for a capability statement, of course, he passed it over for me to do…and honestly, I had no idea where to even begin!

I searched online for capability statement examples and the more I looked at, the more confused I was. They all seemed so complicated and none really fit our industry. Stumbling upon The Professional Writer’s Capability Statement Kit was a lifesaver! I was able to follow the simple steps and use the capability statement template in the kit to write a single page statement our business is proud of. We only needed something simple, and Lyndall’s framework took all the guesswork out of what to put in and what wasn’t needed in a single-page document.

Since using the Capability Statement Kit to write our statement, we’ve gone on to sign 3 new contracts already, and so yes, it works! 

Thanks The Professional Writer – your Kit and support have been amazing!”

Shari Brewer – Tradie’s wife, Queensland

capability statement kit for tradies

That’s why we’ve created...


A step-by-step solution for tradespeople who want to win more jobs and grow their business.

We’ve taken everything we’ve learned from 20+ years as professional writers for Australian tradies and small business owners and packaged it up into a step-by-step guide to help YOU create a winning capability statement.
Don’t leave it to chance, grow your business by impressing potential clients with a first-class capability statement.

The Capability Statement Kit

isn’t about marketing your business to just anyone

Capture the attention of your ideal clients! This kit provides a capability statement template with all the step-by-step instructions you’ll need. We take you by the hand with an easy to follow action plan so you can prepare an outstanding single-page capability statement and win more business right away!


You get all the instructions, an easy-to-use Word template, hints, tips and tricks needed to write your document, plus capability statement examples, so you can prepare your capability statement simply, in the comfort of your own home, without paying a professional to write it for you.

You’ll Be Able To:

Here’s How

It Works

DIY with our capability statement kit

What’s included in the kit


A helpful FINAL CHECKLIST to ensure your capability
statement is spot on to impress your potential clients or business partners – and win future projects

Imagine what your business will be like




Who Are We To Tell You How to Write A Capability Statement?

Our BusinessOwner & Chief Copywriter explains

Hi, I’m Lyndall, a professional writer with over 20 years’ experience crafting engaging content for Australian tradies and small business owners. I love to learn about your business, your clients, how you work and the outcomes you achieve for your clients.

After writing hundreds of capability statements for my clients, I’ve been able to put together this kit, chock full of information, hints and tips to help you produce a fantastic and professional capability statement.

I trust this handy capability statement template and kit will help you produce a quality document for your business, which in turn, helps you win more work.

Lyndall Guinery Smith

Got Questions?

Here are some questions people have asked before saying “heck, yeah!” to

Depending on the information you have readily available, we estimate it should take approximately 2-4 hours to complete.

The exact details will vary between businesses. The capability statement template and kit outlines all the information you can include, then you decide what is best for your particular business.

Yes, I’m a professional writer and I specialise in writing capability statements, so if you need a larger document or you’re not sure where to start, please feel free to reach out. I’ve created this capability statement template as a quick and easy solution for Australian tradies who may be new to business, require only a brief document or who have a limited marketing budget and prefer to DIY.

Once you download the capability statement kit, it’s up to you to read the instructions, view the capability statement examples and fill in the template with your own information. I’m unable to guarantee results, however I do know that having a capability statement which looks and sounds great is much better than having nothing to send to prospective clients!

Hooray, you’ve taken the first step! Next, you’ll be taken to the checkout page, where you can enter your payment details. Once your payment is processed, you’ll receive a link to download the kit, so you’re ready to get started.

A link will be sent to the email addres you provide with all the details. Please ensure you enter the CORRECT EMAIL ADDRESS. However, if there are any issues, please contact my support team via [email protected] and they’ll get it sorted for you.

As this is a digital product, unfortunately, no refunds are available.

PLEASE NOTE: The purpose of the kit is to guide you through the process of compiling and writing your single page capability statement. The value is in the process. We will provide a design template as a courtesy, and to help you finish your capability statement quickly and easily. If you don’t like the template we’ve supplied, feel free to use another design in Canva or a similar program. WE WILL NOT PROVIDE A REFUND IF YOU DON’T LIKE THE TEMPLATE.

Should you experience any issues with downloading the documents, please feel free to get in touch so we can address the issue quickly. Please ensure you read the terms and conditions page.

What an awesome, informative, well thought out resource.
The Capability Statement Kit has given me the confidence and skills to be able to promote our family business in a professional, informative manner. Without the Kit, I never would have known where to start!
Thank you so much to The Professional Writer for creating this fantastic product. I would recommend you and your Kit to all tradies and business owners. It’s great!

Lori Woodgate (Tradie’s Wife)

The Capability Statement Kit has helped us to not only begin writing a great statement to provide to potential customers, but it has also provided the opportunity for my husband and I to sit down and talk about the business with a guide on what we needed to discuss. So helpful!
Thank you so much Lyndall & The Professional Writer Team.

Alyssa Oxford, Tradie’s Wife

Buy Today & Receive


You'll get access to:

PLUS, a bonus final checklist



JUST $107* AUD!

 + 10% GST applied at checkout

(That’s a huge saving when you do it yourself!)